amika 
Perk Up Talc-Free Dry Shampoo

What it is: The #1 prestige dry shampoo in the US.* A talc-free dry shampoo that absorbs oil and refreshes while instantly boosting volume. 

*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Hair Dry Shampoo/Dry Conditioner by Product, Dollar & Unit Sales, January – December 2024 

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:

- Oiliness

- Volumizing

- Color Safe

Key Benefits: 

- Absorbs oil and reduces odor

- Leaves no white residue behind

- Restores volume

Highlighted Ingredients:

- Natural Rice Starch: Absorbs dirt and oil while adding volume and texture.

- Nourishing Sea Buckthorn: A superfruit loaded with vitamin C, vitamin A, and fatty acid omega-7.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Infused with nutrient-rich sea buckthorn and natural rice starch (no talc!), this dry shampoo absorbs oil, reduces odor, extends styles between washing and adds instant volume and body without feeling gritty for a classic root refresh.

Fragrance Description: A blend of warm vanilla, spicy sweet clover, and fresh citrus creates an intoxicating scent.

Clinical Results:

#1 prestige dry shampoo in the US.* 

92% say perk up left hair smelling clean and refreshed.** 

*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Hair Dry Shampoo/Dry 

Conditioner by Product, Dollar & Unit Sales, January – December 2024 


**Based on consumer testing of 53 participants. 

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