$10.00 when purchased online
Target Online store #3991
About this item
Highlights
- Gel primer formula grips makeup for long-lasting wear
- Infused with 4% niacinamide to help even out skin tone and brighten the look of dullness
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- 100% vegan, cruelty-free, and Leaping Bunny Certified
Description
The future of your skin is looking bright. e.l.f. Cosmetics’ Power Grip Primer + 4% Niacinamide gives you a glowing, even complexion while gripping your makeup. This gel-based face primer has the power to prep and prime your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The formula goes on clear, making it the ideal makeup application base for all skin tones.
Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Vegan, Noncomedogenic
Color Finish: Natural
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Blendable
TCIN: 86754560
UPC: 609332815179
Item Number (DPCI): 052-16-9260
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1,2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycol [+/-]: red 40 (ci 16035), yellow 5 (ci 19140)
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATER.Shipping details
Estimated ship dimensions: 0.94 inches length x 1.57 inches width x 5.71 inches height
Estimated ship weight: 0.106 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this primer suitable for sensitive skin?
submitted by tinemorgan - 4 months ago
A: Ingredients are safe but individual results may vary. For especially sensitive skin we always suggest a patch test.
submitted bythe elfcareteam - 4 months agoA: This primer is great for all skin types but is not specifically for sensitive skin. If you have sensitivities, we always suggest a patch test.
submitted bythe elfcareteam - 4 months agoA: Hey, Great question! The e.l.f. Power Grip primer + 4% Niacinamide is suitable for Oily, Normal, Dry, and Combination Skin Types. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 4 months agoBrand expert
Q: Can you use this with the liquid poreless putty? I want to even my skin tone and also hide my large pores.
submitted by HeatherM - 15 days ago
A: Hey Heather, Great question! We recommend to multi-prime! Use the Elf Liquid Poreless putty in the areas that have large pore then apply the Elf Power Grip Primer on the rest of the skin! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 14 days agoBrand expert
Q: Can this be used on under eyes?
submitted by Lauren - 2 months ago
A: Primer may be used on all areas of the face. Individual skin is different and may react differently to products/ingredients.
submitted bythe e.l.f. team - 2 months agoBrand expert
Q: Is this safe to use on eyelids for eye makeup?
submitted by Polly - 2 months ago
A: Hey Polly, Great question! We recommend to prep with the e.l.f. Lock It Down Eyeshadow Primer on the eye lid area. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 months agoBrand expert
Q: What is the difference between this primer, and the blue power grip primer? What is niacinamide?
submitted by Avery - 5 months ago
A: Niacinamide is used to help even out skin tone and brighten the look of dullness. The main difference between this and the original Power Grip Primer is that this contains niacinamide.
submitted bythe elfcareteam - 5 months ago
Q: Should I apply tinted sunscreen before or after the primer?
submitted by Deb - 6 months ago
A: Primer should be applied first.
submitted bythe elfcareteam - 5 months ago
Q: Does this product have any AHA or BHA in it?
submitted by RANDOM PERSON - 6 months ago
A: Hey, Great question! The e.l.f. Power Grip Primer does not contain any AHA or BHA in its formula. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: Do you need to use further setting powder to set your makeup after this primer?
submitted by Smi607 - 7 months ago
A: Hey, Great question! Yes, we recommend to either use a setting powder or setting spray as the last step of your makeup routine. This will ensure your make up is locked in for the day. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: Does this only work with liquid foundations? I typically use a pressed powder foundation, so not sure if it would look weird.
submitted by pt - 9 months ago
A: You may use with both liquid and powder foundations.
submitted byThe Elf Team - 9 months agoBrand expert
Q: Is this primer water based
submitted by assumpta - 10 months ago
A: This is a water based primer.
submitted bythe e.l.f. team - 9 months agoBrand expert
Frequently bought together
Discover more options
$5.00
Buy 3, get 1 free on select beauty minis
4.7 out of 5 stars with 5477 ratings
Related Categories
Guests are saying
This primer is highly praised for its ability to keep makeup in place all day, even in challenging conditions. Guests appreciate its sticky texture that ensures long-lasting wear, while also providing hydration and a smooth finish. Many have noted its affordability and effectiveness, making it a staple in their makeup routine. The inclusion of niacinamide is a bonus for skincare benefits.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 5252 reviews
easy to apply: 4.35 out of 5
easy to remove: 4.39 out of 5
long lasting: 4.29 out of 5
quality: 4.1 out of 5
value: 4.29 out of 5
72% would recommend
119 recommendations
So good
5 out of 5 stars
bjvsss - 15 days ago
originally posted on elfcosmetics.com
It’s extremely creepy and then niacinamide it’s amazing
One of my favorites!
5 out of 5 stars
maryk0202 - 16 days ago
originally posted on elfcosmetics.com
Such a nice primer and makes my makeup last much longer. Dupe for high end brand primer. Love the niacinamide in this too!
Amazing
5 out of 5 stars
asdfghkl - 16 days ago
originally posted on elfcosmetics.com
Keeps my makeup on all day! Plus has amazing benefits for my skin!
Pros and cons
3 out of 5 stars
Stargirl17 - 17 days ago
originally posted on elfcosmetics.com
Im not a fan of the way gripping primers feel on my face but everyone was raving about this so I thought I would try it! It is hydrating and keeps my make up in place so well! Unfortunately though by the end of the day I am left looking like an oily mess, which surprises me as someone with mainly dry/combo skin. I tried the blue version too but unfortunately it didn't make a difference.
Primer
5 out of 5 stars
Sammsmmsmsms - 18 days ago
originally posted on elfcosmetics.com
Got this as a gift from my aunt have ben using this for years now. Love the texture and super afforsable
Makes makeup stay on all day
5 out of 5 stars
meowwww - 18 days ago
originally posted on elfcosmetics.com
Definitely makes my makeup stay on all day and its super affordable
Best primer
5 out of 5 stars
tdon - 18 days ago
originally posted on elfcosmetics.com
thins helps keep my makeup on all day. the pink one is best if you have oily skin type.
Elf power grip primer
4 out of 5 stars
zakiyah - 20 days ago
originally posted on elfcosmetics.com
Good primer for face prep, super sticky and leads to long lasting makeup
Power grip primer
5 out of 5 stars
MissyLSU - 21 days ago
originally posted on elfcosmetics.com
I have tried many primers in my life time of wearing makeup, this one is exceptional. Keeps makeup in place all day, i have been mixing with poreless face primer... OMG, amazing!!
Lasts all day
4 out of 5 stars
charli127 - 22 days ago
originally posted on elfcosmetics.com
Love this with the added niacinamide, makes my makeup last just as long as the original! However I do find it to be a bit too tacky and is sometimes hard to apply evenly
my holy grail
5 out of 5 stars
dgintx - 23 days ago
originally posted on elfcosmetics.com
i can’t use anything else under my makeup. this holds up in texas heat!
Amazing stuff 🙌
4 out of 5 stars
Jewellz - 24 days ago
originally posted on elfcosmetics.com
I recently bought the niacinamide powergrip primer after many years of using the O.G powergrip primer I bought this because my skim was in urgent need of hydration/glowy base and let me tell you, this is amazing stuff and my makeup stayed all day and I didn't go oily either 🙌🥳✨️💕
10/10 no complaints
5 out of 5 stars
Thumbs up graphic, would recommend
Abi - 24 days ago, Verified purchaser
This product works as advertised, and I love it. It is a power gripping primer that helps your foundation to lock in and absorb into the skin. It leaves the skin with a tacky texture, but it does not cause it to be oily.
muy buen producto
5 out of 5 stars
valntins - 24 days ago
originally posted on elfcosmetics.com
me encanta el producto es hermoso y muy ligero y cómodo de usar
Primer
5 out of 5 stars
Lola Rose - 25 days ago
originally posted on elfcosmetics.com
This is the best primer ever! I discovered it about a month ago and love it. I use it every day. It goes on so easily and keeps my make up in place all day. People have commented on how good my skin looks.
Not thta good
3 out of 5 stars
Thumbs down graphic, would not recommend
Snow - 26 days ago, Verified purchaser
- Eye color: Brown
- Skin tone: Medium
- Skin type: Oily
- Hair color: Black
- Skin concern: Blackheads, Dark circles, Pores
I didn’t like it as much as the blue one, this one felt sticky and it takes for ever to dry.
ELF Power Grip Primer
5 out of 5 stars
Bella best - 27 days ago
originally posted on elfcosmetics.com
This is such a good product,keeps my makeup lasting all day
Its is so good
5 out of 5 stars
adjri0909 - 27 days ago
originally posted on elfcosmetics.com
It is so good it hydrates my face before putting on makeup
Primer
4 out of 5 stars
Dayy - 29 days ago
originally posted on elfcosmetics.com
Works amazing. I’ve been using this product for 2 years now and I love it. Face feel moisturized after every use
(no review title)
5 out of 5 stars
sil4 - 1 month ago
originally posted on elfcosmetics.com
my favourite primer have repurchased it so many times. i love the niacinamide, really soothes my skin!!