$5.00 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil.
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Description
A buildable, fiber-infused brow gel that makes your natural brows look fuller.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Paraben-Free, Triclosan-Free, Phthalate-Free
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Includes: Spoolie Brush
Beauty Purpose: Shaping
Net weight: .12 Ounces
Features: Lightweight
TCIN: 76382832
UPC: 609332835733
Item Number (DPCI): 052-16-2245
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), alcohol, euphorbia cerifera (candelilla) wax, c10-13 isoparaffin, mica, glyceryl stearate, kaolin, magnesium aluminum silicate, peg-100 stearate, c9-11 isoparaffin, nylon-66, tocopheryl acetate (ve), polyacrylate-13 phenoxyethanol, microcrystalline wax (cera microcristallina), polyisobutene, caprylyl glycol, ethylhexylglycerin, sodium glycerophosphate, polysorbate 20, may contain: iron oxides (ci 77491, ci 77492, ci 77499)
Shipping details
Estimated ship dimensions: 4.7 inches length x 1.1 inches width x 0.4 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This brow gel has garnered a strong following for its ability to enhance and define brows while maintaining a natural look. Guests appreciate its lightweight formula, ease of application, and affordability compared to higher-end brands. Many find it effective for filling in sparse areas and achieving a fuller appearance. However, some guests have noted issues with color matching and product quantity. Overall, it is a versatile addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2832 reviews
easy to apply: 4.74 out of 5
easy to remove: 4.83 out of 5
long lasting: 4.42 out of 5
quality: 4.45 out of 5
value: 4.63 out of 5
88% would recommend
399 recommendations
Perfect eyebrow gel!
5 out of 5 stars
Thumbs up graphic, would recommend
Trgtgo - 3 days ago, Verified purchaser
- Hair color: Black
- Skin tone: Medium
- Eye color: Hazel
- Skin type: Dry
Love this elf brow gel in deep brown! Price is on point and the product does exactly what it says. Don’t change a thing!
Affordable and does the job for me
4 out of 5 stars
Thumbs up graphic, would recommend
Sue - 16 days ago, Verified purchaser
- Skin concern: Cuticles, Aging, Sun damage, Dark circles
- Hair color: Blonde
- Skin tone: Medium
- Eye color: Brown
- Skin type: Dry
This color has a bit of reddish tones toned t it but still is very neutral in my brows. Easy to use and stays put until I wash my face.
Better than glossier
5 out of 5 stars
kles - 18 days ago
originally posted on elfcosmetics.com
I was a Boy Brow by Glossier girlie for years, but the colors never really worked for me, and the formula was too gloopy. This one is PERFECT, it’s dry and feathering without being too hard, and the cooler shades are much more flatting. Plus, it’s like a quarter of the price.
WOW Brow Gel "Gem"
5 out of 5 stars
Annlee - 19 days ago
originally posted on elfcosmetics.com
The WOW Brow gel delivers perfect eyebrows that stay in place all day. The Neutral shade works beautifully. Easy and even application with this universal shade with long lasting results. Highly recommend.
Give it a try
5 out of 5 stars
Thumbs up graphic, would recommend
JMartinez - 27 days ago, Verified purchaser
- Skin concern: Sensitivity, Dark circles, Aging, Pores
- Eye color: Brown
- Skin tone: Light
- Hair color: Brunette
- Skin type: Combination
My go-to for every day use!
Great Eyebrow Filler!
5 out of 5 stars
Thumbs up graphic, would recommend
Vhamilton - 29 days ago, Verified purchaser
- Skin type: Combination
- Skin concern: Blackheads, Aging, Sun damage, Pores
- Hair color: Black
- Eye color: Brown
- Skin tone: Medium
I like the ease of application and small size of the bottle. I don’t dislike anything.
The best eyebrow makeup for me.
5 out of 5 stars
OldTwoggs72 - 1 month ago
originally posted on elfcosmetics.com
Love the Wow Brow gel. Been using it for about 5 years. It makes my brows look nicer and I love that I can apply it and not ruin my brow look. I don't see very well and this is a really nice product for that. I use all E.L.F. cosmetics and their skincare. It's all really nice.
Switched from a more expensive brand!
5 out of 5 stars
Heather36 - 1 month ago
originally posted on elfcosmetics.com
I’ve used up many, many tubes of this—I used to buy the more expensive brow gel from a millennial-pink brand, and while this has a slightly different texture (in my experience, the other brand’s product has a waxier hold, this one has a bit more of a firm hold) it works just as well to wrangle my curly werewolf brows into place AND fill them in at the same time. I used taupe when I was a dark blonde, and natural brown now that I’m a light brunette.
Like
4 out of 5 stars
Thumbs up graphic, would recommend
Cindy - 1 month ago, Verified purchaser
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Light
It seems like a good product. I had to return it because the color was to dark for me
Amazing alternative
5 out of 5 stars
Thumbs up graphic, would recommend
Alli M - 2 months ago, Verified purchaser
I’ve been using an expensive popular brow gel for years and the price keeps increasing so I looked for an alternative. This is not a dupe; it’s a different consistency and less waxy than my go-to. Like a mascara, the results from the first few applications aren’t great. It applies evenly, looks good, doesn’t smudge. This is a great product at a great price. Will be purchasing on repeat.
Great product!
5 out of 5 stars
Kkapowski - 2 months ago
originally posted on elfcosmetics.com
The WOW Brow works as well as the much more expensive brands (Benefit) that I have used. It has good pigment, holding power, and stays on all day.
Great!
4 out of 5 stars
em231 - 2 months ago
originally posted on elfcosmetics.com
I religiously use this brow gel, the only downside is it dries out pretty quick.
great
5 out of 5 stars
beneke85858 - 2 months ago
originally posted on elfcosmetics.com
this is the best product ever i would use this everyday
Good for natural look
4 out of 5 stars
Thumbs up graphic, would recommend
Mikeymommy - 2 months ago, Verified purchaser
Works good to fill in eyebrows for a natural look, but not really a gel and does not keep them in place that well
My Holy Grail brow product
5 out of 5 stars
emt1986 - 2 months ago
originally posted on elfcosmetics.com
The perfect product for defined brows that still look completely natural. Very easy to apply and build; I like two quick coats for day-to-day.
Wow Brow
4 out of 5 stars
gabby3212 - 2 months ago
originally posted on elfcosmetics.com
My favorite brow gel by FAR and you can’t beat the price. I use this for every day and add a smidge of a brow pomade on top when I want t bolder brow at night.
All fibers, no pigment
1 out of 5 stars
DisappointedPerson - 3 months ago
originally posted on elfcosmetics.com
After a week of use, all the actual pigment is gone from the tube. The wand comes out with a huge wad of those "hair-like fibers." There's not enough gel to actually do anything useful. Even when there was, the fibers didn't stick to my brows. It is extremely disappointing.
Love this brow gel
5 out of 5 stars
Thumbs up graphic, would recommend
MMMick - 3 months ago
- Hair color: Blonde
- Eye color: Brown
- Skin concern: Uneven skin tone, Aging
- Skin type: Combination
- Skin tone: Light
I like this product just as much as a higher end more expensive brow gel. I have blonde hair with brown eye brows and I ordered the neutral brown. The brush is perfect for width and the gel goes on super smoothly without being clumpy. It looks great and natural on. I will not buy the name brand anymore after trying this. This is a way better deal and does the same thing! Super happy.
Handy Product
4 out of 5 stars
Allie_Rouge - 3 months ago
originally posted on elfcosmetics.com
So simple to use for a natural tidy up and definition to your brows when you don't have time to pencil in properly. You can also use it in combination with pencil. The only drawback is the tiny range of colours. There should be many more shades to suit different brows. I got the one size fits all, "Brunette" but I really want an auburn shade. Nyx did a great redhead colour but the wand always snapped in the tube.
One of my faves
5 out of 5 stars
88281 - 3 months ago
originally posted on elfcosmetics.com
I love this brow gel. Yes it’s small but it lasts ages. I have used this for months and it keeps my brows in place all day without fail. Definitely recommend.