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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil is an award-winning formula that glides on smoothly with vibrant shades in multiple finishes for long-lasting wear.
Features
- Waterproof eyeliner pencil: Can't cry this stuff off
- Smudge-proof: It's gonna stay #cuzitsUrbanDecay
- Long lasting: These colored eyeliners are built to last, because your artistry deserves to last all day long.
- No dragging, no pulling: The hydrating, creamy formula glides on smoothly and softly for super-easy blending
- More than 1 way to wear: Use as a liner, blend to an eyeshadow, or (wear however) with our multi-use eye pencil.
- #1 Eye Pencil in the U.S.*: 1 sold every 20 seconds *Source: The NPD Group
Benefits
- Award-winning formula with an epic range of shades and finishes
- Choose from 37 colors: With vibrantly colored eyeliners in everything from bold black to funky-fresh shades.
- Matte, shimmer, satin, metallic and glitter eyeliner finishes to create a variety of eye looks.
- Moisturizing with vitamin E, jojoba oil, and cottonseed oil.
- Paraben-free
- Cruelty-free
Key Ingredients
- Vitamin E: Hydrates, moisturizes, and conditions.
- Jojoba Oil and Cottonseed Oil: Condition and soften the skin.
•Draw precise lines or smudge them for a smoky feel. •Use as a base to layer with eyeshadow for more depth and dimension. •Use as a shadow by blending out our creamy formula all over the lid •Transform your eye look: buildable formula can take you from day to night. •To keep your 24/7 Glide-On Waterproof Eyeliner Pencils sharp, use the Grindhouse Double Barrel Sharpener.
Perversion: Isododecane, Cyclopentasiloxane, PEG/PPG-19/19 Dimethicone, Synthetic Wax, Hydrogenated Polydicyclopentadiene, Nylon-12, C20-40 Alcohols, Perfluorononyl Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Polyethylene, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopherol. May Contain: CI 77499 (Iron Oxides), CI 77019 (Mica), CI 77510 (Ferric Ferrocyanide), CI 77266 (Black 2).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 246 Questions
- Q
Will try to rephrase question what color liner looks good with light gray greenish eyes
- Asked by S
- Official Answer By Urban Decay - Brand EngageHello! Finding the perfect eyeliner shade is definitely a personal journey, depending on the look you're aiming for. To discover your ideal shade in our 24/7 Glide-On Waterproof Eyeliner Pencil, we recommend exploring the colors online or in person. Seeing the shades firsthand can make all the difference in finding your perfect match!Was this answer helpful to you
- Q
My pencil says Desperation on the side, but when I tried to order a new one, I don't see that color. Has it been discontinued? What's the closest substitute?. Desperation seems to be a deep charcoal.
- Asked by Curious 72
- Official Answer By Urban Decay - Brand EngageHi there! If you are looking for a deep charcoal color we recommend our shade "Smoke". This shade is a deep matte grey. We hope you enjoy!Was this answer helpful to you
- Q
I have eye color that's light but it's a mix of grey/green /grey/blue What color liner would really bring out such mix as it's always been hard to find one and being older and wearing glasses I really need to bring out my eyes more now .
- Asked by Suesan
- Official Answer By Urban Decay - Brand EngageHello! We're happy you're interested in our 24/7 Glide-On Waterproof Eyeliner Pencil. To ensure you find the most flattering shade for your eye color, we encourage you to visit our website where you can explore the full range of available shades. We're confident you'll find the perfect one!Was this answer helpful to you
- Q
Can you sharpen them?
- Asked by Irma
- Official Answer By Urban Decay - Brand EngageHi there! Thanks for reaching out regarding our 24/7 Glide-On Waterproof Pencil. These pencil are sharpenable! We hope you enjoy!Was this answer helpful to you
- Q
Was the color LOADED discontinued.. I can't find it in any store. I love that color… it made my eyes pop.
- Asked by Sg
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for reaching out about our 24/7 Glide On Eye Pencil. The shade Loaded is currently on the Urban Decay website We hope this helps!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 430 Minutes
- 11+ Hour
- 110 Minutes
Best Uses
- 5779Everyday
- 3763Going Out
- 2782Thicker Line
- 2580Smoky Look
- 1816Thin Defined Line
Describe Yourself
- 2945Classic Style
- 2677Natural Style
- 1193Trendy Style
- 6Queen
- 6Brand Buyer
Most Helpful Positive Review
Love this product!
After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...
Most Helpful Critical Review
Terrible liner
After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...
10241 results
Will buy again!
The pencil glides on the eyelid and stays on all day. I wear contacts and I don't have issues with it wearing off during the day. The color is a deep black and definitely makes your eyes pop!
Love this waterproof eyeliner
This waterline eyeliner lives up to it's name! It goes on smooth, & doesn't irritate my eyes.
Loyal Years-Long Customer!
Urban Decay eyeliner pencils are fantastic, and i love the color options. It's great to have a matte, satin or glittery variety to choose from. I love the smudge factor too, it's not too soft that it gets messy throughout the day, doesn't "run" or crumble, but soft enough to blend and soften the lines. PERFECT. Alittle pricey for my budget, but so worth the splurge.
Addicted to Urban Decay!
Urban Decay eyeliner pencils are fantastic, and i love the color options. It's great to have a matte, satin or glittery variety to choose from. I love the smudge factor too, it's not too soft that it gets messy throughout the day, doesn't "run" or crumble, but soft enough to blend and soften the lines. PERFECT. Alittle pricey for my budget, but so worth the splurge.
Great For Brightening
I recently bought this in the shade Caffeinated. It is the perfect shade for tan skin to give my lower waterline that brighten look without being too harsh. I have been searching for this exact shade for awhile and Urban Decay seems to be the only brand that carries it. Please don't ever discontinue because this is now a staple in my makeup routine!